Introducing OBSI: technology for a connected world
Why we’re building a family of products across mobility, AI content, marketplaces and business software, and what ties them together.
Read articlePeople · Places · Possibilities
Technology for a Connected World.
From connected mobility and intelligent navigation to AI-powered content and business platforms, OBSI builds technology that brings products, people and operations together.
The portfolio
Eight products. One ecosystem.
Each product has its own identity, audience and website. Together they form the OBSI ecosystem.
Mobility & LocationObsiGoobsigo.ioVehicle tracking & rentals
Live GPS vehicle tracking with bookings and handovers, for people who rent out their cars.
Mobility & Location
ObsiMapWebsite coming soonNavigation & location
A mobile navigation app built around planning journeys and understanding routes.
Mobility & LocationObsiTrackWebsite coming soonFleet management & telematics
A fleet management platform and in-vehicle device for businesses.
Mobility & LocationRenHerorenhero.comVehicle rental
A vehicle rental platform built around convenient, flexible access to cars.
AI & Content
SocialSharksocialshark.appAI social media content
An AI-powered app that helps creators and businesses produce social media content.
AI & ContentObsiNowWebsite coming soonAI news content management
An AI-powered platform for managing and generating news content.
Business & CommerceLamaniagalamaniaga.comAsset marketplace
A marketplace for buying, selling and renting assets, starting with property.
Business & CommerceObsiCoreWebsite coming soonBusiness management software
A full business suite that brings operations into one integrated system.
8 products · drag to exploreExplore the full ecosystem
The OBSI ecosystem
Different needs. A shared direction.
The portfolio spans five areas of everyday life and work. Today each product serves its own market. Building them under one parent brand gives them room to connect more closely over time.
- 01
Tracking & connected devices
Physical GPS devices paired with software, for car owners who rent out their vehicles and for business fleets.
- 02
Navigation & mobility
Helping people plan journeys and get access to vehicles when they need them.
- 03
Content creation & management
AI-assisted tools for social media content and newsroom workflows.
- 04
Asset marketplaces
A place to buy, sell and rent assets, beginning with property.
- 05
Business operations
An integrated suite for running the day-to-day of a business.
Our home base
Built in Kuala Lumpur. Designed to travel.
We build close to the people and places our products serve, on foundations designed to grow beyond our first market.
About OBSIOur approach
Practical technology, built to connect.
- 01
Build useful technology
Every product starts from a practical problem that people or businesses actually have.
- 02
Connect products and systems
We design each product to stand on its own, with room to work alongside the others.
- 03
Design around real needs
Clear interfaces and honest features, shaped by the people who use them.
- 04
Scale thoughtfully
Grow one confirmed capability at a time, on foundations built to last.
Insights
Latest thinking from OBSI.
Why we build an ecosystem, not a single product
Eight products can look like a lot. Here’s the reasoning behind a multi-product approach, and the discipline it takes to do it well.
Read article
Location technology, from personal trackers to business fleets
Consumer GPS tracking and fleet telematics share the same foundations but answer different questions. A look at how we think about both.
Read article
Building What Connects Us.
Partnerships, product enquiries or a conversation about what we’re building. We’d like to hear from you.
Talk to Our Team